The Engineering Summer Academy offered by Penn Engineering at the University of Pennsylvania is an intensive three-week summer program for high-school students interested in robotics, nanotechnology, biotechnology, and other STEMmy-like things. (And they get a taste of big-city campus life in the bargain!). Shown here are the printed recruitment materials that are sent to high school science faculty and a direct mail campaign to prospective students. The 2024 edition added a new class on Artificial Intelligence. During a long-term relationship with the Engineering Summer Academy, M&P developed fresh branding, including the name for the program.

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