University life is about more than courses. It‘s about people growing, learning, blossoming and finding their place in the world. So this new, easy-to-manage WordPress site shifts the focus from science to personal stories about Penn Engineering students, their college experience and why they chose Penn. A student from each major tells their story which is aimed at engaging prospective students with ‘what life at Penn’ is all about. In addition to interviews, the story is told through custom photography and video that we directed and edited. After all, the kids who have the chops to be considered for admission to this school, want the whole picture.