Direct Mail
Newsletter
The Engineering Summer Academy offered by Penn Engineering at the University of Pennsylvania is an intensive three-week summer program for high-school students interested in robotics, nanotechnology, biotechnology, and other STEMmy-like things. (And they get a taste of big-city campus life in the bargain!). During a long-term relationship with the Engineering Summer Academy, M&P developed fresh branding, including the name for the program.
The 2022 edition saw a return to in-person instruction as well the printed recruitment materials that are sent to high school science faculty, an alumni newsletter and a direct mail campaign.
