Eight years is an Internet lifetime. Although Krieger Architects’ M&P-designed graphic identity has withstood the test of time, its website, introduced in the same year as YouTube, had not grown with the firm. So we engineered an overhaul, building a structured, flexible, WordPress site that gives Krieger control of every element of its content, like its luscious designs for gosh-I-want-to-live/work-in-that-place homes and offices. And, just like the timeless spaces featured throughout the site, it adapts itself to the moment, by changing for every device that views it.
Indeed, this 6 year-old site site was replaced by another M&P creation, that responded to Krieger’s new marketing plan, which you can see here.