We gave this publication a big upgrade—it was originally designed and produced in-house on an office laser printer—to complement the new marketing initiatives of our client. We redesigned the format, masthead and structural elements based on our previous identity work with Krieger + Associates, instantly making it part of the Krieger family of materials. Our fresh approach, especially with the graphic treatment of the name of the publication, met with resounding compliments from Krieger’s clients. As experts in both print and web design, we were able to seamlessly marry design elements from the newsletter with the new website we designed concurrently.