Sometimes we start in the middle. Advanced Office Environments — a high-end furniture distributor — had switched its major line of products and wanted its look to reflect that new partner. A national agency had developed a new corporate identity and provided preliminary branding guidelines and sample documents.
Then, smart, nimble, multi-talented small agency, M&P, dug in and put order to chaos, starting with a new tagline “Better Partners, Better Results.” We developed initial content and then worked with the client and writing team to develop final copy.
We put together a working system that the client could replicate. We built standards for logo use and applied them to a handful of actual key products like a folder, brochure, and PowerPoint presentation. We literally saved the client thousands of dollars by suggesting a minor typeface change.
Sure, we’re great graphic designers. But sometimes you need big-problem solvers, too.