Medical research is advancing by the minute, and the National Disease Research Interchange needs flexibility and speed to share news and updates. That’s where we come in.
We’ve created several ‘Nexus’ annual reports for NDRI, and our engaging design helps emphasize the positive contribution people can make by donating tissue for medical research. We select abstract artwork to match the feel of each article and to pull the reader in to learn more.
While it made sense for NDRI to share the latest news up front, we faced a challenge when it came to showcasing its impressive track record without getting bogged down. After engaging in a collaborative, creative dialogue with our client, we hit on the answer: We constructed a detailed timeline that shines a light on NDRI’s accomplishments as it celebrates its 40th year. A deceptively subtle logo redesign points to that milestone.
Medical science is complicated. Explaining it doesn’t have to be.
Format: Online and printed document, 22 (8.5″ x 11″) pages, including half-gate fold.