Carnegie Foundation Brand Design
Branding Guidelines
Branding Guidelines: Logo Variations
Branding Guidelines: Photography Guide
Publication Cover
PowerPoint Template design

The Carnegie Foundation skillfully hits the sweet spot between legacy and the future: With its century-plus of expertise (it was founded in 1905), it tackles longstanding inequities in educational outcomes by using the latest research and improvement science to support K–12 leaders.

In 2021 the Carnegie Foundation introduced new leadership, who brought fresh energy and direction to the organization, emphasizing equity and postsecondary attainment.

When the Foundation wanted a new look to match its refreshed team and mission, M&P began by reimagining the existing logo: a stylized tree that included a trunk that formed “C” and “F” letterforms. The result was a colorful (some say breathtaking) new mark that was familiar to its audience, with a respectful nod to the Foundation’s history. This striking new, colorful design signaled a bold change to match the organization’s forward-thinking approach.

Behind the scenes, we produced a comprehensive graphic standards guide with typographic styles and color palettes so the Carnegie Foundation can create consistent materials for screen presentations, social media graphics, and print and digital publications.

Related Projects:

Annual Report Design for Philadelphia Insurance Company

Graphic Design for Insurance Company

Nonstop PHL – Airport Branding Design

Branding Design for the Philadelphia Airport

Philadelphia International Airport

Branding Design for Philadelphia Airport

Annual Report for Human Specimen Research Organization

Annual Report for Research Organization

Annual Report Design for Insurance Company

Philadelphia Annual Report Graphic Design 2019

Brochure for Drexel Medical College

graphic designer drexel

Language Game Website Portal

Website designer Philadelphia