The identity program and website that we designed for Arch Street Friends focuses on their 1804 building at 4th Street and its availability as a celebration venue. Using an outline of the Quaker Meeting House as the logo reinforces the public face of the organization—at once unifying its members, reminding the general population of their historical presence, and emphasizing the significance of the site. The logo was part of a marketing strategy aimed to draw visitors and support for the upkeep of this National Historic Landmark. Designed in WordPress so that the client can update it, the website emphasizes tourism and fundraising.
