Eastern Evaluation Research Society (EERS) is the oldest professional society for program evaluators in the United States. The organization, which promotes the evaluation field, engaged M&P to design a conference program book that would convey to members the sophistication and accessibility of the Society’s professional development courses and to encourage them to use these courses to advance in their careers. This is the second year we’ve provided a design for EERS’ conference materials, and again we built a cohesive look and feel that increases the prominence and professionalism of the organization.