Ten years after Drexel University built its College of Medicine on the ruins of the bankrupt Allegheny Health System, Drexel asked M&P to tell the story of its success by creating a 24-page, four-color tenth-anniversary commemoration report—in just 77 days.
In tight collaboration with the client, M&P developed the concept, conducted research and interviews, wrote copy, shot photography, designed the piece and saw it through press runs that produced a general-use version and a keepsake hardcover edition with added engraving, foil stamping and varnish. Its tactile touch celebrates the use of print and sets it apart from just another web-based report. It has already won two major awards.
