While the powerful design for this Drexel University College of Medicine brochure succinctly summarizes a 100+-page strategic plan, it hides another story: M&P designed, wrote and delivered this full-color brochure in 17 days, from blank screen to hot-off-the press. The piece was designed for a digital press, since time did not allow for conventional lithography. The only corner that was cut in the process was on the brochure itself: a strategic die-cut that showcases the University’s logo.
