Prevention Campaign Brochures
In 1752, Benjamin Franklin and his fellow firefighters founded The Philadelphia Contributionship, the nation’s oldest property insurance company. While the Contributionship has grown with the times, its visual identity had not. M&P led a reinvention that respects the company’s history while communicating what it is today: modern, sophisticated and focused on urban markets. By combining an up-to-date color palette and design sensibility with visuals drawn from the company’s 261-year-old archives, The Philadelphia Contributionship’s graphic identity speaks to the company’s history and its future. M&P continues to expand and adapt the identity to new requirements.