The merger of our long-time clients JacobsWyper and SaylorGregg architects coincided with the completion of SaylorGregg’s award-winning project “The Brain” at the Franklin Institute. One of the City’s premier event spaces, The Brain was a logical and serendipitous venue for the announcement. We designed an invitation that reflects the sophistication of our clients and the playfulness of the museum exhibition, while presenting the new identities unobtrusively. In a nod to subliminal advertising, the letters drifting into or out of the mind on the card make up the hosts’ names plus “Party.”