In 2008, a diverse group of civic leaders came together to form the Research Alliance for New York City Schools. They wanted better evidence about problems facing the City’s schools—and about the effectiveness of various reforms aimed at solving them. So this organization is all about the numbers, generated by its extensive research. At five years, the RANYCS decided to publish a “greatest hits” compilation of what it had learned. But no one had ever come together to consider the organization’s visual identity beyond, “Not an apple.” So this first major publication had to establish a look and feel that says “credible,” while doing the very tough design job of communicating about data. If we do say so ourselves, this piece gets the job done.